Speaking on how to run a small newspaper web site

I’ve got another speaking appearance coming up.

May 9 in Indianapolis, Indiana at the Inland Press Foundation’s Small Newspaper Workshop. My topic: “A Step-By-Step Approach to Building a Future in New Media.”

My description: An overview of how to run a newspaper web site for the new to intermediate site manager at a small- to medium- circulation newspaper.

Topics I’ll cover:

  • Business strategies (innovation and competitive advantage)
  • Usability, site structure, design
  • Audience Development
  • Revenue
  • Sales and Negotiating
  • Personnel (hiring and staffing)
  • Vendor Relations
  • Changing Technology
  • Metrics
  • Budgets
  • Marketing
  • Project management
  • Leadership
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2 thoughts on “Speaking on how to run a small newspaper web site

  1. Howard, will the Small Newspaper Workshop site be posting any synopsis/podcast of your presentation or other workshop presentations? Just curious. Interested in what you have to say. Take care.

  2. The previous IPA presentation I did, they posted our slides on their site. I don’t know about this one. I doubt it’s being recorded.

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