Tag Archives: journalists

Owning your name in search, variations and nuances

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Christopher Wink sends this e-mail:

What is the line with all of these online networking devices? I read with interest through my Google reader your post on increasing one’s searchability online , which was exactly why I started my Web site back in December. I have a Flickr account and Youtube and, as you know, LinkedIn and some others, use my actual name and use these products, all with links to my Web site, pushing all traffic to one place, so I can control what potential employers or others interested see and know about me.

But I never had a Facebook account or MySpace page. I dismissed them as slop and wastes of time. But I also know they can definitely direct traffic to my site. …But do I want these readers? …Do I sign up for Vimeo, and Twitter and a Tumblr – I understand their purposes, but don’t think they serve me – though, I’m sure, they all, in their own way, would bring traffic to my site. So, do I set these accounts up and let them sit – knowing I won’t really use them – just so I can have the opportunity to push to my site, or not? …Should I pick and choose, or truly optimize and control my name search?

In a slightly related topic that I would be interested to hear your thoughts and could provide good blog fodder – when it comes to Google name searches, any advice about name variations? Howard Owens is fairly straightforward, but my byline is Christopher Wink, plenty of people call me Chris Wink – which happens to be the name of a founder of the Blue Man Group, and a pesky competitor for name recognition. People with names like James, John and Jack, and certainly names beyond the Christian tradition change form with popular nicknames. That is pesky for branding.

Do you think it’s best to pick one name and run with it, or should I try to compete with Christopher and Chris Wink for example.

Just some thoughts. Discard or ignore any or all of them, but I would be interested to hear your thoughts and thought they might be good for your blog, too.

This is a good topic to cover because while I believe it’s an ironclad rule that every journalist should own his or her name — his identity, his brand —  in search, the are variations and nuances that I don’t think are as important, but maybe others do.

You could drive yourself crazy trying to join all of the thousands of social networking sites out there.  Just joining and creating a basic profile helps, but there’s also value that comes from participation and you lose some of that by over extending yourself.  There are only a handful of sites you need to join to get sufficient SEO juice, especially if you’re blogging, because that is naturally going to generate links to your site.

As for owning variations of your name — it’s fine if you can do it, but I think most editors are going to understand if you don’t own Chris when you go by Christopher, especially when there is a prominent person using the variation.  Anybody searching for you specifically, will probably default to the brand you’ve established for yourself.

One of the rules of branding is being consistent. If your brand is going to be Christopher Wink, you should always be Christopher Wink.  I’m always Howard Owens.  I’m never Howie Owens (though this post just gave me an idea — not a bad idea to own the domain name variations of your name if you can get them, and I was amazed to find nobody had ever registered howieowens.com, so I just did; I already own howard-owens.com).

Anybody have any thoughts? How deep do you have to dive?  And in the future, will you need to dive deeper to stay competitive?

Introducing WiredJournalists.com, a place people looking for new knowledge to get help

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For journalists just starting down the path of transforming their careers and doing the hard work of saving journalism … there is now WiredJournalists.com, the social networking site where journalists help journalists get all this technology stuff and understand it’s import and impact on society and media.

Nice list of digital journalism all stars have already joined, ready to help, along with some people just getting started.

Here’s the mission statement:

WiredJournalists.com was created with self-motivated, eager-to-learn reporters, editors, executives, students and faculty in mind.

Our goal is to help journalists who have few resources on hand other than their own desire to make a difference and help journalism grow into its new 21st Century role.

You don’t need the best equipment, the biggest budget or even management support to accomplish worthy goals. The only requirement is a willingness to learn and a mind open to new ways of thinking about journalism.

We are here to help each other learn basic skills and learn how new technology and new societal expectations for media are changing journalism.

At WiredJournalists.com we are all teachers and we are all students. We help each other and learn together. Those who know more should help those who know less. Those with questions should never be afraid to ask them.

We don’t set standards. We encourage you to set your own, but we don’t judge each other’s work based on a-priori, Big-J Journalism approaches.

We believe modern journalism is about self-reliance and a “just do it” attitude. We want to see you learn how to get things done quickly without prejudice over quality or worries about what other journalists might think.

The skills you learn at WiredJournalists.com should help you either serve your community better — whether your publishers and editors recognize the value or not — ­ or enable you to work independently as a self-contained, fully equipped modern journalist.

Pass the link around to your non-wired colleagues.  All of them.