How many times I have a written about the need for new attitudes about online in our newsrooms?  It feels like hundreds, but maybe only dozens.

Online-news deep thinker Steve Outing asked a bunch of his industry contacts if he had a magic wand to change any thing, what would be their wish.

The consensus: Change newsroom culture.

I guessed that I’d get a variety of responses. But what’s interesting is that one theme kept coming up. What we’d like your magic wand to do, news industry people kept telling me, is change the culture at our company and in our newsroom, because it’s holding us back and ensuring our ultimate failure.

Outing was kind enough to include my quote, as well.