But here’s the thing: journalists have always been far more entranced by ‘the story’ than audiences. Less than a quarter of newspaper readers claim to read to the end of a story, even one they’re interested in … and of those, over two thirds don’t read every word.*
Word people — and this seems to apply to many visual people, too — love a good story. But news isn’t always about story.
We get into this business because we want to tell a good story.
The readers — or viewers — don’t always want that.
Storytelling, whether written or visual, then becomes something that is more about serving your own ego than serving your readers.
So check your ego, whether writing or shooting, and give people useful or entertaining information in an accessible package. Save the storytelling for when you really have a story to tell.
*(A note about video — I find on long video that hasn’t totally engaged me, I tend to skip ahead in the player looking for a bit to interest me … sort of the same way I read mediocre stories.)