There’s a difference between real & quirky and bad delivery

Good Lost Remote post for TV people. But here’s the important quote for all us concerned with online video:

Another trap: stations will put people “on cameraâ€? for web-only video when those people are absolutely not ready to be on camera. Sometimes, that’s charming. The wonderful thing about the web is that we don’t demand perfection. We don’t even want it. We like quirky. We like real. But there is a difference between “real and quirkyâ€? and “bad delivery.â€? A person is either ready for an audience or they’re not. I find that some people who are uncomfortable doing web video are charming people who are smart about the web – but they’re trying too much to be like television people. Tell them to be themselves and that may help.

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