Good Lost Remote post for TV people. But here’s the important quote for all us concerned with online video:
Another trap: stations will put people â€œon cameraâ€? for web-only video when those people are absolutely not ready to be on camera. Sometimes, thatâ€™s charming. The wonderful thing about the web is that we donâ€™t demand perfection. We donâ€™t even want it. We like quirky. We like real. But there is a difference between â€œreal and quirkyâ€? and â€œbad delivery.â€? A person is either ready for an audience or theyâ€™re not. I find that some people who are uncomfortable doing web video are charming people who are smart about the web – but theyâ€™re trying too much to be like television people. Tell them to be themselves and that may help.