In previous postings, I’ve compared TiVo to Mac. Here’s a story that takes the comparision one step further: TiVo needs a CEO like Steve Jobs.

TiVo is the superior technology, just as Mac in its early days. Apple survived because of visionary leadership once its core technology became a commodity. TiVo’s core technology is evolving to the commodity stage quickly. Innovation won’t necessarily save TiVo, but the company must negotiate the competitive environment with vision and courageous choices.