Television stations around the nation are getting more aggressive on the Web, but Cincinnati seems to be an exceptional fertile market.
Up until now, newspaper Web sites enjoyed certain competitive advantages against television sites:
- Newspapers generally have larger staffs and produce more content
- They already have content that works well on the Web such as calendar listings and classifieds
- Most newspapers are the biggest media in town, so they can better promote their sites
But in all but a handful of markets, newspaper Web sites have a tenuous hold on their market share lead.
Video is going to play an increasingly important role in attracting Web users. TV stations that get aggressive now could start taking over their markets in a few years. Newspaper sites should be ramping up their video offerings.