TV station repurposes broadcast on YouTube

A local TV station has started posting video to YouTube. That might actually be a good use of shovelware.

They could be tagging the posts more intelligently, such as something related to the content or the community, rather than just the station call letters.

I recommend posting at least of some, like your best, most entertaining or most important video to YouTube.

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4 thoughts on “TV station repurposes broadcast on YouTube

  1. I’ve been thinking for a while that I’d like to propose that the Express-News post videos to YouTube. I anticipate I’ll get negative feedback, so I’ve been trying to think of a good way to broach the subject. Any suggestions?

  2. Tough question, Angela, because to see the value of the concept, you kind of already need to have bought into the idea that spreading your content around is good for you.

    I think it’s good to tap into that community and see if anything you do gets any traction. It’s worked for CBS. You might learn something. You’ll get more attention to your stuff than just leaving it on the island of your site. You don’t really have anything to lose, because you’re mostly exposing your work to people who aren’t seeing it anyway, maybe even people would live in San Antonio.

    Here’s a thought: Make a video on your own time and post it to YouTube. If it gets lots of views, all the better, but either way you can show it to your bosses and work into the conversation, “I think we should post our best stuff on YouTube.”

    Just getting your stuff out there more, you never know where it might lead.

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