Interesting new report out from Pew on online video.
It confirms what we already know: Video is hot and getting hotter.
It also confirms that sharing is a big part of the online video experience.
Good news for us: News video is important to many people.
I suspect a lot of people are going to key on on this finding:
Overall, 62% of online video viewers say that their favorite videos are those that are “professionally produced,” while 19% of online video viewers express a preference for content “produced by amateurs.” Another 11% say they enjoy both professionally-produced video and amateur online video equally.
I wonder how “professionally produced” is defined in the minds of Pew or the respondents? Is LonelyGirl15 or the OK Go treadmill video “professionally produced” even though the production quality of these videos would not meet the standards of many video professionals?
Does professionally produced mean using all the best equipment and meeting some pre-defined production value standards? Or does it mean somebody was paid to produce it?
There are some vloggers who do very good work and I don’t think are making their living off their video. And their are vloggers who do make their living from video, but I bet the audience doesn’t see them as professionals.
I just don’t see how this question and response helps us understand: What type of video production actually appeals to an online audience?
The available evidence from what people are actually watching is very different from what the surface takeaway would be from this poll.
The other aspect of online video this poll did not address is: Advertising. I guess Pew might argue that they were focused on video as content, but advertising, especially in online video, is content.Â Melissa Worden points out in the comments that I missed the bit on advertising.