Here’s an idea from Lost Remote, get your audience to start posting your video to YouTube.

This could be a viable viral way to promote your news site among users who may not already be inclined to visit your site.

Here’s the thing: You’re site probably isn’t reaching all the local audience it could and traditional marketing isn’t going to reach them, either. A little guerilla marketing could help.

You might even want to think about doing it yourself.

Or why not create a video blog specifically for YouTube?

Also, think about pulling in YouTube feeds of appropriately tagged content.