Still, a few things are clear from the recent news flow. First of all: yes, the world has gone batty over video. Thirty-second clips, three-minute spoofs, half-hour sitcoms, TV dramas that haven’t been shown in decades, rap videos, Hollywood blockbusters and feeds from TV news outlets big and small are flooding online. The term video itself is already starting to sound old — the equivalent of songs before the advent of MP3’s and downloads.
The good news — and my second point — is that there’s gold in them there hills. Video delivered over the Internet is clearly shaping up to be an actual business that advertisers are interested in.