WaPo stepping up comments experiment

The Washington Post’s experiment with comments on stories is one of the most interesting to watch — because they have such a huge audience.

They’re about to add comments to political stories. That could be an inferno in a matchbox.

Jim Brady is a smart man and I know he’s been working on this issue for many months, so I’m sure he’s ready for what might happen.

On the flip side of size is that the WaPo might avoid one of the key vexations smaller papers face with comments — just a handful of people dominating conversations. I imagine that it will be harder for a coterie of frequent posters to form a clique, as sometimes happens with smaller publications.

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