I linked yesterday to William Bulkeley’s piece on forcing people to buy what they don’t want, and today Jack Shafer expands on the theme related to newspapers.

Bulkeley could have easily applied the wisdom of his lesson more broadly to newspapers. It’s not that the complete gestalt of local, state, national, and international news plus sports, comics, classified, opinion, and hints on fashion, home, entertainment, and food isn’t still useful. It is. But given a choice, and the economic means to make a choice, many buyers prefer to make an unbundled purchase. Unbundling the news they want from the news they don’t want is what the Web allows readers to do now.