What Google didn’t buy

Interesting thought from Susan Mernit: What Google didn’t buy.

What Google didn’t buy is an established media company. There are any number of media companies that Google could have acquired for far less than $1.6 billion (though, granted, this was a pure stock deal). Google hasn’t bought an old media company yet. And what they bought was a video/user-content/social networking site.

All of those newspaper site managers and newspaper editors who keep arguing against user-generated content — this post is for you.

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