What MSM can learn from blogs

Steve Outing has a lengthy column on what the MSM can learn from bloggers.

I have my own thoughts on this subject. I think there are three important lessons:

  1. Publish frequently.
  2. Find a niche and hit it hard.
  3. Write crisply and with personality.

The most popular blogs do that. The exceptions are rare.

This formula breeds loyalty.

Of course, a loyal audience is an audience that wants to participate in the conversation. Outing has some thoughts, mainly from Jeff Jarvis, on reader participation in the news.

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