Steve Outing has a lengthy column on what the MSM can learn from bloggers.
I have my own thoughts on this subject. I think there are three important lessons:
- Publish frequently.
- Find a niche and hit it hard.
- Write crisply and with personality.
The most popular blogs do that. The exceptions are rare.
This formula breeds loyalty.
Of course, a loyal audience is an audience that wants to participate in the conversation. Outing has some thoughts, mainly from Jeff Jarvis, on reader participation in the news.