Visit DailyCamera.com and pass your mouse over a headline — you get more information about the story. Do you think this helps readers or annoys them?
Good usability practice is, don’t hide navigation information. Does this break that rule?
Amy Gahran uses the practice as a jump off for a post about good web headlines.
Online headlines should be intuitive, not cryptic, vague, or leading. That is, simply by reading a headline you should be able to grasp what a story’s about. A well-crafted online headline provides the reader with sufficient information and incentive to decide whether to click a link to read the story.
Recently, I was thinking about subheads. Subheads are used in newspapers to help explain headlines that are creatively written to fit and sometimes, therefore, vague. On the web, there should be no need for subheads. Every headline should tell the story, and any headline that requires a subhead or a story summary is a bad, bad headline. The practice of just shoveling print headlines onto the simply must stop.