Yahoo! has revamped its home page. I like it. Smart, clean, well organized. But really got my attention was an ad for Citibank. The ad opens initially as a standard big box (300×250), then collapses to a 300×90. Links under the ad say: “e-Savings Details” (the subject of the ad, “Open Ad” (which is just another call to action) and “Ad Feedback” (Yahoo! wants to know what you think of the ad).

What a great, interactive, less-intrusive way to present a banner ad.

There’s also a great text ad under the search box.