YouTube’s UGC winners

YouTube has announced the winners of its first awards effort — the UGC awards for 2006.

OK Go’s “Here it Goes Again” is probably my all-time favorite music video. It’s great to see the band-produced piece get some official recognition. But it wasn’t the most popular music video (it won for most creative). That honor went to this inexpensively produced piece.
Check out the other winners — this is what people are watching.

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