Zogby poll also suggests journalism needs to be reinvented

I’ve written quite a bit recently about the need to reinvent journalism. Not everybody believes its necessary. I still say, we should listen to our readers more and less to other journalists and our sources.

Here’s more fuel to the fire:

Two thirds of Americans – 67% – believe traditional journalism is out of touch with what Americans want from their news, a new We Media/Zogby Interactive poll shows.

The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds (64%) are dissatisfied with the quality of journalism in their communities.

The Zogby survey also said newspaper readership (by that, I think they mean the print edition) is down significantly. While there may be some truth in that, it’s important to remember the poll is skewed because it was strictly an online survey. That doesn’t change, of coure, that a large percentage of Americans are dissatisfied with the way journalists today practice journalism.


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